Deejo in obscure light
01/08/2023
Since its launch in 2014, Deejo has firmly anchored its creations in the 21st century, in modernity.
We asked ourselves the very question of modernity: what was it in the 17th century? How would Rembrandt have staged a Deejo knife? These images, created with immense talent by photographer Benoit Jeanneton, are an attempt to answer this question.
We chose this atmosphere to deliberately contrast with our usual communication elements. We aimed to blur the boundaries between painting and photography, like a bridge between the past and the modernity that Deejo aspires to embody.
Since then, they have proudly adorned our offices in Seine-Saint-Denis.
Once popular and then completely disgraced, not to say outdated, the pocket knife is reinventing itself. Ultralight and stylish, Deejo boasts an astonishing trajectory and a distinct personality!
We present them to you today for your consideration and hope you will enjoy them.
